Delivering Quality and Adding Value

Close up, Brindley Place, Birmingham

Good urban design can add economic value by creating areas where people want to spend time and money. Well designed schemes can help transform areas. By creating places that are safe, walkable, well connected with access to facilities and employment opportunities good design can also deliver a range of social and environmental benefits.

Applying urban design principles does not necessarily add costs but requires careful consideration of how the urban structure, spaces and buildings and landscape are arranged.

Ensuring places deliver value requires:

• A commitment to achieving high standards of design
• An understanding of how good design can add value
• Mechanisms to support good design
• The right tools o select developers willing and able to create successful places